Aish Outt Productions started by five like-minded theatre fanatics, is an event company launched on World Laughter Day (4th May 2014) to produce unique events across Dubai!
Although we were already producing multiple events across the city. Registering the brand name and forming the company made things much more organized.
"Aish Outt" in Hindi translates into Enjoy or Rock Out with an aim to provide wholesome entertainment for people of all ages and backgrounds.
World Laughter Day was created in 1998 by Dr. Madan Kataria, founder of the worldwide Laughter Yoga movement.
Dr. Kataria, a family doctor in India, was inspired to start the Laughter Yoga movement in part by the facial feedback hypothesis, which postulates that a person's facial expressions can have an effect on their emotions.
The celebration of World Laughter Day is a positive manifestation for world peace and is intended to build up a global consciousness of brotherhood and friendship through laughter.