It's Just Football (IJF) was started in 2013 by Chris Brown merging the Umbro Academy he founded at the Jebel Ali Centre of Excellence in 2006.
IJF continues to run its academy and programmes at the Jebel Ali Centre of Excellence along with four other locations with a participation of over 350 kids.
IJF runs the FA courses for training football coaches and helping them earn the FA licenses.
Recently IJF joined hands with KOOH Sports – a leading sports education and training company headquartered in India.
Through associations, IJF is also connected with Absolute Sports Services which offers premium swimming and gymnastics coaching.