What you stand on is what you stand for.
Launched in September 2010 as a platform catering towards urban & alternative culture in the Middle East.
The creation of Sole has subsequently defined a unified outlet for all the latest and relevant news in footwear, fashion and design.
A platform fabricated by three perceptive and intuitive individuals, through which cultural enthusiasts all over the UAE can communicate, share opinions and inspirations, and set new trends for the region.
Members use Sole as a platform to share ideas and learn about emerging trends.
A network where the passion for fashion bring together a vibrant group of artists, bloggers, trendsetters, boutique owners and the Brands themselves.
It’s an all encompassing lifestyle.
Expo: Sole DXB provides an alternative platform for brands to launch their latest products and stay a step ahead in the region through co-hosting a true grassroots event promoting fashion, art & design, music and progressive, urban culture in the Middle East.