The Fridge (promoter) The Fridge (promoter) The Fridge (promoter)
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The Fridge (promoter)

Al Quoz

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local_phone +971 4 347 7793

Please call +971 4 347 7793 or email [email protected]

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Page Last Updated: Mon, 2nd Aug 2021

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The Middle East's most trusted talent management agency.

Established in 2007, The Fridge develops, manages and promotes over 3, 000 performances annually, from many of the UAE's most iconic events to private functions and daily hotel residencies.

The Fridge team maintains an active engagement with the growing music and performing arts scene throughout the region.

The Al Quoz based warehouse functions as the perfect platform to showcase fresh and exciting performers through curated programming such as The Fridge Concert Series, and doubles as the ideal urban event space for corporate and private hire.

As Dubai's leading artist and entertainment booking agency, The Fridge is renowned for spearheading many of the city's most high-profile events from conception, to artistic direction and production, and is widely known for its growing portfolio of eclectic, talented musicians.

Since its inception in 2007, The Fridge has been promoting, managing, collaborating, and constantly searching for platforms for the growing performing arts scene in the region.

From the outset, the focus has been to support and promote locally based musicians of the highest standard.

Born of the belief that the only way to bring soul and a genuine music scene to Dubai is organically from the ground up, The Fridge encourages creativity, collaboration and sharing of knowledge, from fusion to classical, jazz to rock, funk and hip hop.

Based in a large two-storey warehouse in Al Quoz, this ensures The Fridge the freedom to support the local arts community by hosting classes, regular concerts, rehearsal sessions and workshops.

What we do best

  • Spearheading many of the region’s most high-profile events
  • Providing turnkey solutions from concept to full technical production
  • Synonymous with quality client servicing
  • Recognised for its award winning and highly commended productions
  • A progressive team with a deep passion & knowledge for music and the performing arts
  • Deliver over 100 performances per week
  • The Fridge is renowned for setting new standards in the provision of diverse and culturally sensitive entertainment

The Team
Under the artistic directorship of Shelley Frost our dynamic and multi-faceted team has become renowned for spearheading some of the city's most recent high-profile events from conception through to production.

The Fridge is always interested to hear from bright, talented and passionate people who believe that they can contribute to our team, help deliver our wide range of projects as well as consistently high levels of service to our partners and clients.

For more information on our current portfolio of artists we represent, please click here.


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