Established since 2006, audio tonic® is a brand with a distinct focus on a refined yet accessible sound. audio tonic® Records was established in 2011.
The brands mission is simple - bring upfront, quality House Music and guest DJ's, educational but most importantly... entertaining.
In 2009 and 2010, 360º at Jumeirah Beach Hotel was voted in the DJ Mag Top 100 Clubs of the world, with credit to the audio tonic® International guest DJ roster.
In 2011 and 2014, audio tonic® at 360º at Jumeirah Beach Hotel was awarded Best House Music Night at the Timeout Nightlife Awards (and 2013 awarded the Highly Commended Award).
And for two years running has won the coveted Favourite Club Night at the What's On Awards in 2012 and 2013.
Each and every Friday, international guest DJs are flown in from all four corners of the globe, previous DJs have included Funk D'Void, Jimpster, Spirit Catcher, Ian Pooley, Hot Since 82, Claptone, Shur-I-Kan, Milton Jackson, Ralph Lawson, Florian Kruse, Omid 16B, Danny Daze, Audiojack... the list goes on.
The audio tonic® resident DJ team consist of some of the most respected local artists, who include Mr Mr, Raxon, Julian Jinx, JC Pinto, Rich Showell, Russ Cooper, Megadon Betamax and Rod Lee Winters.
Their intricate knowledge of the crowd and all important vibe makes the audio tonic® experience one of the most talked about events in the region.
With all natural progression, it was only a matter of time before the audio tonic® Record label took shape - and that is has.
The label is an output for us to release music we love listening to and love playing, across the sub genres of House which represent our weekly 11 hour parties!
After over a decade of award-winning nights at 360º, audio tonic has moved to Wet Deck at the W Dubai Al Habtoor City where it hosts its weekly Nightswim parties every Friday.
Sit back (or stand up), turn it up, and enjoy... the sound of audio tonic® - "adding the vital ingredient to your weekend"
